CALLAWAY GOLF INTRODUCES NEXT GENERATION UPRO GPS DEVICE

The device introduces a full-color Multi-Gesture Touch Screen and a precise Optical Finger Navigation system so golfers can easily navigate the deep feature set with the swipe of a finger. Pre-loaded with more than 25,000 courses from the Company’s global database, the Upro MX allows golfers to use the GPS device’s offerings straight out of the package. Additionally, Callaway Upro MX is the only dedicated golf GPS system on the market that offers hi-resolution actual aerial photography of each golf course. Available in May for a new product introduction retail price of only $199, the upro mx features no annual fees.

Callaway Golf Company revealed its next generation golf GPS device, the Callaway Upro MX. A successor to the Company’s acclaimed original upro device, which earned a Best of What’s New Award from Popular Science, the Callaway Upro MX sets a new standard for innovation in the category with a host of intuitive technological advancements.

 

In addition to the improved navigation features debuting in the Callaway upro mx, the Company has developed a simplified online process for downloading content to the device. Some of the on-course features include the Virtual Green View, which uses a proprietary imagery process to show the green and the surrounding area in vivid detail, including exact putting distances.

SmartView displays the ideal view for the upcoming shot based on the golfer’s position on the course, while two other views are also available at the press of a button. Beyond the device’s comprehensive list of standard features, ProMode offers an enhanced feature set, including TV-style video flyovers that provide an advantageous perspective for each hole layout, and AnyPoint Technology, which provides golfers accurate distances from any location on the golf course.

 

The Callaway upro mx features a full-color 2.2” LCD screen in a conveniently compact profile, weighing only three ounces. No annual fees are required after purchase so consumers will immediately have access to both Basic Mode and GoMode. ProMode, which grants access to some of the device’s more advanced technology features, including hi-resolution aerial photography, will be available for an additional fee.